While utilizing one of the many educational courses that Udemy has to offer, you may encounter some questions regarding how the pricing works. With their expansive course selection and ability to schedule courses, however and whenever you want, there can be varying price structures you will want to understand.
Why does Udemy show different prices? Udemy is highly customizable, which means there will be variance in their pricing. A few of the reasons for these differences are:
Instructors determine their course amounts
Udemy and instructors are both able to offer discounts
Mobile app purchases will be determined by the app store, not Udemy
While these options make for a very tailored learning experience, it can also be confusing when you are determining your budget for courses. We’ll tackle some of the most frequently asked questions and reasons for price changes so you can start on the right track.
Determining Udemy Course Prices
The main thing to understand with Udemy pricing is that the instructors set their prices for the courses they lead. Udemy offers a Global Price Matrix for instructors to use as a guideline for minimum and maximum prices for a course.
Instructors will set their prices based on their experience levels on different subjects and how extensive the course is. The term "You get what you pay for" typically applies here.
For an instructor who isn't as experienced in the subject, but can still do an adequate job, they will most likely price at the minimum. Whereas if you have an expert in the field who goes in-depth with a unique course that engages while educating, they will price that towards the maximum.
Instructors and students should both realize that Udemy has marketplace standards that they need to adhere to. So, the minimum and maximum prices are purposeful based on the marketplace. Keep in mind that those standards may change. With supply and demand and changes in the market, you may also see changes in their price structure.
Their courses and flexible schedules speak for themselves to potential students. You see the obvious benefits of learning at your pace and tailoring your curriculum to your specific needs. Those are the features that draw people in initially.
But after they hook prospective students with a unique path to education, they need to stay competitive in their pricing. This is the main reason that prices change as frequently as they do. It is a marketplace that works for the instructor, student, and the company while moving on a sliding scale as needed.
How Long is the Price Good For?
While the prices may change for courses at any time, those will be prices for new students only. Once you purchase the course, you have lifetime access to it, and increases in price will not apply to you. If you keep your account active with Udemy, you will always be able to access that course material for the original purchase price.
Understanding Udemy Discounts
If you start using Udemy, you will want to keep an eye out for their frequent promotions. A huge benefit to their business model is the promotions and discounts they can offer. These discounts are offered by the instructors or by Udemy, itself.
These discounts will also be dependent on the supply and demand of specific courses along with changes in the marketplace. Typically, Udemy will run promotions based on those changes or seasonal fluctuations. Just like any business, they will have their peak seasons for offering new courses and want to bring in new students.
Pro Tip: Once you sign up for an Udemy account, make sure to turn on your promotional email notifications. Because their promotions are frequent and span over all different courses, it is worth keeping these emails on to see if any new discounts catch your eye. Once you have your account setup, you can adjust your notification settings here.
Mobile App Prices vs. Udemy.com
A major question that arises with Udemy users is the difference in pricing when looking at Udemy.com on your desktop versus different mobile apps. Apple (iOS) and Google Play (Android) both set their prices in their marketplaces. Their pricing structure is entirely removed from Udemy and Udemy has no control over their prices when you purchase through their app stores.
The app providers will typically select the pricing tier that is closest to what the instructors would choose, but it doesn’t always match up perfectly. So luckily, you shouldn’t see a huge discrepancy. It can, however, throw you off as you shop your courses.
Also, keep in mind that discounts and promotions being run through Udemy.com may not apply to the app purchases. You may receive coupon codes from Udemy from time to time once you turn on your promotional notifications. But those codes are specific to Udemy.com, not the mobile apps. So, your advertised price after promotions will only apply directly through the website.
If you do have to purchase through the website to redeem a coupon, you can still access that course through the mobile app afterward.
With many different factors that go into Udemy pricing, there are bound to be additional questions on how it all works. These are some of the top questions we run into.
How do Exchange Rates Affect Pricing?
Since Udemy is an international company being used in 190 countries and offered in 50 different languages, exchange rates can become tricky. Many students are travelers who like the flexibility for schedules and the ability to access it from anywhere.
Udemy uses a country-specific pricing structure based on the student's location to create specific pricing. Using their Price Tier Matrix will help you determine how much it will be for any location. Check back frequently if you are traveling, as these can change based on market conditions.
What if the Price Drops on a Course After I Purchase?
While the price will never increase on you after you purchase, you may be able to get a little money back if it decreases. Udemy honors lower prices within 30 days after the initial purchase. Udemy will refer you to their Support Page, where you can request a refund for the difference. You will need the full, exact title of the course for it to be completed.
How do Taxes Work with Udemy Courses?
Any student who lives in a nation that charges a VAT (Value Added Tax) may be required to pay that tax when they purchase a course from Udemy. This may also be true for nations with a GST (Goods and Services Tax). Everything will be factored into the total price at the end of your purchase.
Are There any Free Courses?
There are plenty of courses offered for free through Udemy. Many instructors are looking to get their name out there, which means they may offer some for free. This isn’t necessarily a way for them to make money, but rather, for their work to be seen.
The free courses will give you lifetime access, the same as a paid one would once you sign up. Provided your account stays in good standing, you will always have access to these free courses as well.
Making Udemy Work for You
With over 245 million course enrollments on Udemy, they are continually evolving and growing to accommodate their vast student base. Keeping an eye on promotions and signing up for the emails will help you stay on top of the best deals they’re offering. And don’t forget to check out those prices even within 30 days of signing up, as you may find it cheaper for their price match refund.
While the pricing isn’t always the most straightforward, it is meant to work for you while staying affordable and flexible.
Interested in trying out a Udemy course? Check our lists of most-recommended Udemy courses by category.